PChome, a major Taiwanese e-commerce platform, is investigating potential security vulnerabilities after reports surfaced suggesting scammers possessed detailed information about customers’ purchases. Concerns arose when individuals reported receiving highly targeted phishing attempts referencing specific items recently bought through PChome’s cross-border shopping service. The company acknowledged the reports and stated it is taking the matter seriously, launching a comprehensive review of its systems. While the extent of any potential data breach remains unclear, PChome has engaged external cybersecurity experts to assist in the investigation. Authorities have been notified and are monitoring the situation. The company emphasizes its commitment to protecting customer data and is urging users to remain vigilant against phishing scams. This incident raises questions about data security practices within Taiwan’s e-commerce sector.