MSI Chairman Xu Xiang has acknowledged a challenging market for traditional PCs, citing decreased demand. However, the company anticipates significant growth driven by the burgeoning artificial intelligence (AI) sector. MSI’s next key product is expected to focus on AI applications, representing a strategic shift in the company’s focus. Xu highlighted strong demand for AI servers and related components, indicating a positive outlook despite the PC slump. The company is investing heavily in AI infrastructure to capitalize on this trend. MSI aims to become a major player in the AI hardware market, leveraging its existing expertise in computing technology. This pivot reflects a broader industry trend as companies adapt to evolving technological landscapes and consumer preferences.