Patsy is celebrating 55 years in business with the opening of a new retail location in Ciudad de Guatemala. The store is located on Blvd. Los Próceres, 8ª Avenida 17-72, Zona 10. This opening signifies a new phase of growth for the company and fully integrates the brand’s updated identity, launched earlier this year. The new store design embodies the refreshed branding across all aspects of the customer experience. Patsy aims to provide a complete and immersive brand experience for customers at this location. This expansion demonstrates the company’s commitment to the Guatemalan market and continued innovation. The launch marks a significant milestone in Patsy’s ongoing development.