Panama has unveiled a new country brand, “Panama, Host of the World,” aiming to triple tourist arrivals and attract foreign investment. Tourism Minister Gloria De León explained the strategy will unify the nation’s image on the global stage. This new branding initiative seeks to position Panama as a welcoming and globally-connected destination. De León emphasized the importance of a supporting law to ensure the brand’s longevity and consistent application. The initiative represents a significant push to elevate Panama’s profile and capitalize on its strategic location. The goal is to create a cohesive national identity that resonates with both travelers and investors. This unified approach is expected to yield substantial economic benefits for the country.