New data for 2025 reveals a significant increase in vape usage among individuals in Great Britain who have never smoked before. Over one million people now report vaping despite never having been smokers, a rise from approximately 940,000 in 2024. This represents a concerning trend, raising questions about the appeal of vaping products to non-smokers. Health officials are likely to examine the reasons behind this growth and its potential long-term health implications. The data highlights the evolving landscape of nicotine consumption in Great Britain. Further analysis is needed to determine the factors driving this shift, including marketing strategies and the availability of flavored vapes. This increase may necessitate a review of current regulations surrounding vaping products in Great Britain.