Hungarian Prime Minister Viktor Orbán is strategically rebranding his Fidesz party, presenting it as champions of freedom against a perceived emerging “autocracy” linked to businessman István Tisza. This move appears to be a response to declining support and a shifting political landscape within Hungary. Orbán’s rhetoric casts Tisza, a significant economic player, as an undemocratic force attempting to exert undue influence. The rebrand aims to rally Fidesz supporters by positioning the party as defenders of national sovereignty and traditional values. Analysts suggest this strategy intends to deflect attention from criticisms regarding rule of law concerns and democratic backsliding under Orbán’s long-running leadership. The move underscores growing tensions between Orbán’s government and influential business figures. It remains to be seen if this strategy will succeed in bolstering Fidesz’s popularity as Hungary approaches upcoming elections.