Businesses in and around Dolný Kubín, Orava, are concerned that the region functions primarily as a transit zone for travelers heading to Poland or Liptov. Local entrepreneurs believe Orava possesses the potential to attract tourists to stay for extended periods, but requires improvements to facilitate this. Specifically, they are calling for increased accommodation options to cater to a larger influx of visitors. Furthermore, the development of better cycle paths is cited as crucial for enhancing the tourist experience and encouraging exploration of the Orava region. These improvements, they argue, would transform Orava from a mere stopover destination into a destination in its own right, benefiting the local economy. Investing in these areas is seen as essential to capitalize on the region’s tourism potential and encourage visitors to linger and spend more time – and money – in Orava.