Onitsuka Tiger, a footwear brand with roots dating back to 1949, is preparing for a period of growth and expansion. The company originated from a shoe manufacturer founded in Kobe, Japan, by Kihachiro Onitsuka nearly 80 years ago. While possessing a long history, the brand has recently gained renewed attention due to its association with Quentin Tarantino’s film, *Kill Bill*, where its shoes were prominently featured. This connection has contributed to a resurgence in popularity and is being strategically utilized in its marketing efforts. The brand is now focused on broadening its reach and solidifying its position in the global market. Details regarding specific expansion plans have not been disclosed, but the company appears poised to capitalize on its heritage and recent cultural relevance. Onitsuka Tiger is owned by Asics.