Old Mutual Investment Group Uganda (OMIG) has initiated a campaign, “Your Money Is Serious Business,” to encourage Ugandans to prioritize saving and investing. The initiative focuses on promoting professionally managed unit trusts as a means to build wealth. OMIG aims to enhance public knowledge of collective investment schemes and foster a culture of long-term financial planning. The campaign underscores the importance of treating personal finances with seriousness and intention. By advocating for disciplined investment habits, Old Mutual hopes to empower Ugandans to secure their financial futures. This move reflects a broader effort to deepen financial inclusion and responsibility within the country. The campaign is expected to educate the public on the benefits of unit trusts and how they work.