Neha Kumar, a 26-year-old NRLW player, is actively working to increase media exposure for women’s rugby league. Recognizing the lack of coverage for female athletes, Kumar is utilizing social media to highlight the league and its players. Her efforts aim to combat the historical sidelining of women in sports reporting. Kumar believes increased visibility is crucial – embodying the sentiment that “you can’t be what you can’t see.” By sharing content and engaging online, she hopes to inspire future generations and broaden the audience for the NRLW. This initiative positions Kumar not only as an athlete, but as a dedicated advocate for gender equality in sports media. Her work signifies a shift towards greater representation and recognition for female athletes within the NRLW and beyond.