Norwegian Air has agreed to purchase Nordic Leisure Travel Group (NLTG), which includes well-known travel brands like Ving, Tjæreborg, and Spies, for nearly 8 billion Swedish krona (approximately $770 million USD). The acquisition aims to integrate NLTG’s package tour expertise with Norwegian’s route network, creating a more comprehensive and flexible offering for customers. Norwegian CEO Geir Karlsen described the deal as a “milestone” in Nordic travel history. The move allows Norwegian to expand beyond point-to-point air travel and compete more effectively in the broader holiday market. The transaction is expected to enhance customer options and streamline travel planning. Financial details indicate a significant investment by Norwegian in the leisure travel sector. The deal is subject to regulatory approvals.