Norsk Tipping reports record-high betting numbers during the World Cup, with 540,000 Norwegians participating as of July 3rd. This surpasses the total number of participants for the entirety of the 2024 European Championship, which saw 380,000 bettors. So far, Norwegian gamblers have wagered 178 million kroner on Norway’s matches alone. Trond Bentestuen, CEO of Norsk Tipping, describes the numbers as “historic,” exceeding even their high expectations for Norway’s return to the tournament. The substantial interest demonstrates a strong national engagement with the World Cup and Norwegian team’s performance. These figures highlight a significant increase in betting activity compared to previous major football tournaments. Norsk Tipping attributes the surge to excitement surrounding Norway’s participation.