A surge in hotel and rental prices along Morocco’s northern coast is deterring domestic tourists, with some opting for vacations in Spain instead. Hotel rooms are reportedly reaching nearly 5,000 dirhams per night during July and August, making them unaffordable for many Moroccans. This decline in local tourism is particularly noticeable during the week and is negatively impacting local businesses. Restaurants, cafes, shops, and leisure activities are all suffering due to the reduced number of visitors. Operators report that the inflated prices are driving away a key demographic during peak season. The situation highlights a potential imbalance between pricing and accessibility for Moroccan citizens seeking domestic travel options. This trend could have longer-term consequences for the region’s tourism economy.