A once-popular beach tourism area in Ninh Bình province, formerly known as Quất Lâm and now Giao Ninh Tourist Area, has experienced a significant downturn since 2022. Numerous restaurants and hotels in the area have been forced to close and have fallen into disrepair. The decline marks a shift for the northern Vietnamese destination, which previously attracted substantial tourist traffic. The closures suggest economic challenges impacting the hospitality sector in the region. The abandoned properties are a visible sign of the area’s diminished appeal. Local authorities have not yet commented on plans to revitalize the tourism zone. The situation raises concerns about the future of tourism-dependent businesses in Giao Ninh.