Despite New York City’s reputation as a sports-enthusiastic metropolis and its mayor’s fervent support for football – specifically Arsenal – the current FIFA Women’s World Cup is receiving surprisingly little visibility on Manhattan’s streets. Janne Palomäki, reporting from Manhattan, observes this disconnect. The lack of prominent displays and public engagement is notable given the city’s generally vibrant atmosphere for sporting events. This raises questions about the tournament’s impact and public interest within a major US city. The situation is particularly surprising considering Mayor Zohran Mamdami’s well-known passion for the sport. The commentary suggests a disconnect between the city’s potential for enthusiasm and the actual public response to the World Cup.