FPT Telecom’s “Neighborhood of Affection” campaign has installed over 170 reminders promoting positive social behaviors across 31 provinces and cities in Vietnam. These messages, encouraging actions such as slowing down and maintaining cleanliness, are placed in alleyways throughout the country. The initiative aims to cultivate a beautiful lifestyle within communities. By strategically positioning these reminders, FPT Telecom hopes to raise public awareness and encourage considerate conduct amongst residents. The campaign underscores FPT Telecom’s commitment to social responsibility and community development in Vietnam. The project seeks to build stronger, more harmonious neighborhoods through simple, impactful messaging. Ultimately, “Neighborhood of Affection” promotes a collective effort to create more pleasant living environments.