The Straits Times (ST) is offering readers a chance to win a pair of tickets to the 2026 National Day Parade through a unique lucky draw. The contest centers around ST’s newly introduced “pareidolia alphabet,” encouraging users to create original text messages using the stylized characters. Pareidolia, the psychological phenomenon of perceiving patterns in random stimuli, is woven into the alphabet’s design. Participants can submit their creations for a chance at the highly sought-after NDP tickets. The draw provides an engaging way for readers to interact with the newspaper and potentially secure a spot at the national celebration. Details on how to participate and the full pareidolia alphabet are available through ST’s platforms. This innovative approach aims to generate excitement and participation ahead of the 2026 parade.