Ecuador’s National Institute of Oncology (INEN) has initiated a national campaign urging citizens to donate platelets to support patients in need. The drive, titled “90 Minutes That Save a Life. Donate Platelets, Donate Life,” aims to address potential shortages and ensure adequate supplies for treatment. Dr. Luis Enrique Gerardo Argumanis Sánchez of INEN announced the campaign, emphasizing the critical role of platelet donations in patient care. Potential donors must be in good health and not currently taking any medications to qualify. The initiative seeks to raise awareness about the importance of platelet donation and encourage widespread participation. INEN hopes the campaign will significantly increase the availability of this vital blood component. Further details regarding donation eligibility and locations can be obtained directly from the INEN.