The 32nd National Braford Exhibition took place within the Expo Curticeiras in Rivera, Uruguay. The event featured breed evaluations throughout the day. An evening virtual auction, known as the “Braford Screen,” conducted by Otto Fernández & Associates, saw all cattle sold with strong demand. The sale indicates a healthy market for Braford cattle in Uruguay. The Expo Curticeiras provided the setting for breeders and buyers to connect. All animals presented at the national exhibition were successfully purchased. This demonstrates the continued popularity and value of the Braford breed within the Uruguayan livestock industry.