Nofel Raghay, Director General of the Association of Independent Broadcasters and Televisions (ARTI), has raised concerns regarding the proposed reform of Morocco’s pharmaceutical and pharmacy code. While acknowledging the importance of modernizing the pharmaceutical system and strengthening the Moroccan Agency for Medicines and Health Products, Raghay argues the draft legislation fails to address advertising regulations for health and quasi-health products. He believes the current ambiguity surrounding advertising rules poses a significant issue for the media and digital markets. Raghay’s critique centers on the need for clarity in advertising standards within the evolving landscape of health product promotion. The reform aims to update the legal framework governing pharmaceuticals but, according to Raghay, overlooks a crucial aspect of market reality. This omission could potentially hinder effective regulation and transparency in health-related advertising practices. He suggests resolving these ambiguities is essential for a comprehensive and effective overhaul of the pharmaceutical code.