Attijariwafa Bank, a leading Moroccan financial institution, has launched “Simple,” the country’s first fully-fledged neobank. Introduced on May 25, 2026, Simple aims to revolutionize banking by integrating a wide range of financial and lifestyle services into a single mobile application. Building on the success of its earlier digital offering, L’bankalik, Attijariwafa Bank positions Simple as a comprehensive platform encompassing banking, payments, community features, and investment options. The neobank offers tiered plans, ranging from free access to premium services, catering to diverse customer needs. This launch signifies a major step in the evolution of digital finance within Morocco. The initiative underscores Attijariwafa Bank’s commitment to innovation and meeting the changing demands of its customer base.