Moroccan call centers are bracing for impact as France’s new law banning unsolicited phone marketing approaches implementation in August. The legislation requires prior consumer consent for telemarketing calls, prompting widespread concern amongst employees. Union sources report ongoing layoffs across several companies operating in this sector, fearing significant job losses. The upcoming French law restricts telemarketing practices, potentially reducing demand for call center services in Morocco, which heavily relies on French market. This situation is creating uncertainty for workers employed by these businesses. The scale of the layoffs suggests a major restructuring within the industry in anticipation of the new regulations. The impacts are expected to be widespread across the Moroccan call center landscape.