A recent report in the Moroccan publication *Al-Watan Al-An* highlights a growing disconnect between rising tourism costs and the purchasing power of Moroccan families. The article calls for a comprehensive review of the tourism sector’s management and operational mechanisms. Despite record numbers of tourists visiting Morocco in recent years, domestic tourism is becoming increasingly inaccessible to many citizens due to escalating service prices. This disparity creates a paradox: increased tourism revenue alongside diminished opportunities for local holidaymakers. The report suggests a need to address the affordability gap to ensure tourism benefits all segments of Moroccan society. The situation threatens to make summer vacations unattainable for a significant portion of the population.