Moroccan consumer protection groups are protesting price increases implemented by some cafes during recent national team matches. These cafes justified the higher prices by citing increased costs related to staffing, television broadcasting subscriptions, and overall expenses during major sporting events. However, consumer advocates argue the price hikes are unjustified without a corresponding improvement in service quality. The dispute highlights a recurring tension between business justifications and consumer rights in Morocco. The cafes’ actions have sparked public debate regarding fair pricing practices during high-demand periods like international tournaments. No resolution has been announced as of yet, and the issue remains under discussion. The situation underscores the need for clearer regulations regarding pricing during special events.