Mongolian bubble tea brand “Dreamy Drinks,” established in 2019 and now boasting 15 locations, has transitioned to a franchise system to fuel further growth. The company recently launched its first franchise outlet at Z64 Complex, marking a significant step in its expansion strategy. “Dreamy Drinks” aims to not only grow domestically but also establish a presence on the world stage, showcasing the potential of Mongolian brands. This ambition was demonstrated through successful participation in the “Franchise India Expo” in Mumbai, India, in November 2025. Founder N.Monkhjargal emphasized the rarity of Mongolian brands adopting a franchise model and their desire to prove that local businesses can compete globally. The shift to franchising is underpinned by five years of effort to align product recipes, technology, service standards, and supply chains with international benchmarks, offering a strategic partnership based on Mongolian expertise.