A recent surge of migrants attempting to reach the Spanish enclave of Ceuta was significantly spurred by viral videos circulating online. The initial movement of a small group escalated rapidly, attracting tens of thousands who attempted to swim to Ceuta, encouraged by the content they viewed. Ironically, some of these videos were originally published by a Spanish news outlet intending to demonstrate the challenges of managing migration. The influx culminated in a tragic event, with official reports indicating over 80 people perished due to drowning or were crushed in a stampede. The incident highlights the powerful influence of social media in facilitating and exacerbating migration flows. Authorities are now investigating the circumstances surrounding the drownings and the role of the viral content in influencing the mass attempt to cross into Ceuta.