Mexican photographer Johanna Elias has launched “Momentos Futboleros 2026,” a national photography contest centered around the 2026 FIFA World Cup. The competition emphasizes capturing the emotional impact of the event, rather than focusing on professional-quality equipment or stadium access. Elias aims to build a collective memory of the World Cup through images taken from across Mexico, not just at official venues. Participants are encouraged to document how the event is experienced in their communities. The contest seeks to highlight the widespread enthusiasm and cultural significance of the World Cup for Mexicans. “Momentos Futboleros 2026” intends to showcase the power of emotion in creating compelling photography and preserving a shared national experience. The initiative hopes to gather a diverse range of perspectives on the tournament.