Meta, the leading smart glasses manufacturer, has released its first AI-powered smart glasses under its own brand, priced at $299. Previously, Meta collaborated with Ray-Ban on smart glasses; this marks the company’s first independent venture into the market. The new glasses feature integrated artificial intelligence capabilities, though specific functionalities weren’t immediately detailed. This launch positions Meta to directly compete with other players in the rapidly evolving smart glasses sector. The lower price point aims to broaden accessibility and appeal to a wider consumer base. Industry analysts suggest this move signifies Meta’s commitment to the metaverse and wearable technology. The glasses were unveiled in San Francisco, signaling the company’s continued investment in innovative hardware.