Italian Prime Minister Giorgia Meloni has officially registered her own voice as a trademark in Italy. The soundmark consists of the phrase “Jestem Giorgia, jestem kobietą, jestem matką,” which translates to “I am Giorgia, I am a woman, I am a mother.” This move aims to legally protect Meloni's unique vocal expression and prevent its unauthorized commercial use. The registration covers a wide range of goods and services, including audio recordings, digital media, and even clothing. Experts suggest this unusual trademark application is a deliberate effort to reinforce Meloni’s personal brand and political identity. The intention is to capitalize on her public persona and control how it is utilized commercially. This follows recent similar actions by other public figures seeking to protect their image and likeness.