MAXHUB experts actively contributed to the 11th IEC/TC100 Chairman’s Advisory Group meeting, proposing two new international standards for audio, video, and multimedia systems. This signifies a shift in MAXHUB’s role from participant to leader in shaping industry standards. The proposed standards aim to advance technological development and interoperability within the audio-visual sector globally. Details regarding the specific focus of these standards were not immediately available, but the proposals were well-received by the group. This involvement highlights MAXHUB’s growing influence and commitment to innovation in the international technology landscape. The IEC/TC100 committee is responsible for developing international standards in the field of audio, video and multimedia systems and equipment. Further discussion and refinement of the proposed standards are expected in subsequent meetings.