The upcoming 2026 MotoGP event in Mandalika, Indonesia is already providing a significant economic boost to local businesses. One hundred and fourteen Micro, Small, and Medium Enterprises (MSMEs) are benefitting from participation in the Lombok Sumbawa Festival held in Mandalika. This festival serves as a platform to showcase and sell their products, directly linked to the anticipated influx of tourists for the MotoGP race. Increased sales and brand exposure are reported among the participating MSMEs, fostering economic growth within the region. Authorities anticipate further positive impacts as preparations for the 2026 MotoGP continue, emphasizing the event’s role in supporting local entrepreneurship in Lombok and Sumbawa. The initiative aims to integrate local businesses into the MotoGP ecosystem, ensuring long-term economic benefits beyond the race weekend. This event highlights Indonesia’s commitment to empowering its MSMEs through large-scale international events.