Kevin Akoto has secured a unique employment opportunity: he will be paid $50,000 to watch all 104 matches of the 2026 World Cup. To fulfill the terms of the agreement, Akoto has quit his job as a waiter and will live in a glass enclosure in New York City’s Times Square for six weeks. The arrangement requires him to view every game of the tournament, offering a highly visible and unusual promotional campaign. Details regarding the sponsoring organization behind this initiative have not been widely released. Akoto’s commitment began with the start of the tournament and will continue through its conclusion. This unconventional marketing strategy aims to generate buzz around the 2026 World Cup, hosted jointly by the United States, Canada, and Mexico.