Following his recent acquisition of Croatian citizenship and a passport, acclaimed Hollywood actor John Malkovich is now the face of a new promotional film by the Croatian Tourist Board (HTZ). The campaign aims to boost tourism to Croatia, leveraging Malkovich’s international recognition. Details regarding the film’s content and release are currently limited, but the HTZ anticipates a positive impact on the country’s image. The move follows a period where Malkovich publicly expressed his affinity for Croatia and its culture. Initial reactions to the announcement have been overwhelmingly positive, with many expressing excitement about the collaboration. This partnership marks a significant investment in promoting Croatia as a desirable travel destination. The HTZ hopes Malkovich’s involvement will attract a wider audience and increase visitor numbers.