The Malaysia Healthcare Travel Council (MHTC) launched its inaugural Malaysia Healthcare Expo (MHX) in Phnom Penh from June 26-28. The event, held at Aeon Mall Sen Sok City, is the first consumer healthcare exhibition featuring Malaysian hospitals specifically for Cambodian audiences. MHX aims to connect Cambodian families with Malaysia’s renowned healthcare services and facilities. This launch underscores Cambodia’s increasing importance as a key market for Malaysian healthcare tourism. The expo provides a platform for direct engagement between Malaysian hospitals and potential Cambodian patients. Organizers anticipate the event will facilitate increased medical travel from Cambodia to Malaysia. The initiative reflects a growing trend of cross-border healthcare options in Southeast Asia.