Mira Ixora, a certified colour consultant, was pioneering personal colour analysis in Malaysia before its recent surge in popularity on TikTok. She helps individuals discover colours that complement their skin tone, hair, and eyes, enhancing their appearance and confidence. This process, known as colour analysis, involves draping clients in various hues to determine their “season” – spring, summer, autumn, or winter – and appropriate colour palettes. Ixora focuses on providing clients with a deeper understanding of how colour impacts their overall image. The goal is not merely aesthetic but also to align personal style with one’s true self. The rising trend on TikTok has broadened awareness and demand for colour analysis, but Ixora had already established a clientele through word-of-mouth and dedicated practice. She emphasizes using colour strategically to project the desired impression and build a stronger personal brand.