Rugby league star Jarome Luai is poised to become the new face of Pepsi in Papua New Guinea. This partnership stems from a reportedly secret agreement that could make the Wests Tigers more susceptible to losing players to the prospective PNG Chiefs team. The deal highlights growing interest in leveraging high-profile athletes to boost brand recognition in the region. Details of the financial arrangements haven’t been disclosed, but the agreement is linked to the future expansion of rugby league in PNG. Concerns are mounting that this could trigger further player recruitment efforts by the PNG franchise, potentially weakening other clubs like the Tigers. This move signifies a strategic play for both Pepsi and the emerging PNG Chiefs within the rugby league landscape. The report originates from CODE SPORTS and was initially published in the Post Courier.