Lotte Homeshopping is launching a “Euratchacha Food Festival” starting July 25th, focusing on popular summer food items. The event will feature a wide selection of products including nourishing foods, convenient meals, and seasonal fruits. Discounts will be offered on these items, reaching up to 65%. The festival aims to capitalize on increased consumer demand for summer food staples. Lotte Homeshopping plans to heavily promote the event through its various channels. This initiative is part of a broader strategy to boost sales during the summer season. The festival is expected to attract a large number of customers seeking affordable summer food options.