Actress Blake Lively has secured a legal victory against Jason Bolden, a celebrity stylist, in a trademark dispute over the name “Betty Buzz.” A court has ordered Bolden to pay Lively’s legal fees following the case. The dispute centered on Bolden allegedly using the “Betty Buzz” name for his branding, infringing on Lively’s registered trademark for her non-alcoholic sparkling beverage company of the same name. Lively launched Betty Buzz in 2020 and successfully argued that Bolden’s use created consumer confusion. She publicly celebrated the outcome, calling it an “incredible win” and emphasizing the importance of protecting small businesses and trademarks. The financial amount of the awarded legal fees has not been disclosed. This ruling reinforces trademark protection for entrepreneurs and brands.
