Amazon is offering a promotional discount on the LEGO replica of the FIFA World Cup trophy as the tournament begins. The sale coincides with the opening match between Mexico and South Africa this evening. The LEGO set allows fans to build a brick version of the iconic World Cup trophy. This offer provides an opportunity for fans to purchase the collectible item at a reduced price. The discounted price is intended to capitalize on the excitement surrounding the start of the World Cup. Details regarding the extent of the discount were not specified in the report. The LEGO set is being marketed as a celebratory item for football enthusiasts.