New data released by Eurostat indicates that Latvians exhibit comparatively low usage of online streaming services. The statistics suggest Latvians dedicate less time to platforms like Netflix or HBO Max than other European citizens. While this could indicate a preference for alternative leisure activities, analysts speculate affordability plays a significant role. Latvians may be less inclined to subscribe to paid streaming platforms. The data doesn’t reveal *why* Latvians stream less, leaving room for both interpretations. Further research is needed to fully understand consumer behaviour regarding online entertainment in Latvia. The findings present an interesting contrast to the widespread growth of streaming globally.