A collaboration between the creators of the Latvian animated film *The Happy Ones*, passenger train operator “Vivi,” and various Latvian cities is underway to boost family travel via rail this summer. The initiative aims to encourage families to utilize the train network for leisure day trips. This partnership seeks to promote tourism within Latvia by making train travel a more appealing option for families. Participating cities will likely offer attractions and activities accessible by train. The campaign leverages the popularity of the film to attract audiences to explore the country. Further details regarding specific destinations and promotions are expected to be released soon. This is a joint effort to support both the film’s reach and the Latvian rail system.