Lancia is reviving the Gamma nameplate fifty years after the original model first debuted. The new Lancia Gamma was unveiled at the Paris Motor Show and is positioned as the brand’s new flagship vehicle. This launch is a key component of Lancia’s broader revitalization effort. The vehicle’s development, from initial design to full production, has been entirely based in Italy. Manufacturing will take place at the Melfi plant in Italy. The new Gamma will be offered with both hybrid and fully electric powertrain options, catering to a wider range of customer preferences. This marks a significant step for the historic Italian automotive brand.