The Cooperative Alliance of Kenya (CAK) is actively encouraging young Kenyans to join co-operatives and prioritize saving. This push comes amid concerns about the long-term viability of Kenya’s co-operative sector, which is considered a key economic driver. CAK officials emphasize that increased youth participation is crucial for the continued success and sustainability of these organizations. The call to action precedes the national Ushirika Day celebrations on July 4, 2026. By fostering a savings culture amongst younger generations, CAK hopes to ensure the co-operative movement remains robust. Ultimately, the goal is to secure the future of this vital component of the Kenyan economy and provide opportunities for youth economic empowerment.