Kaohsiung City Government is launching a new international tourism campaign, “KEEP VIBRANT KAOHSIUNG,” aimed at attracting visitors from across Asia. The initiative will focus on promotional activities in Japan, South Korea, Vietnam, and Malaysia, with a reach of approximately 28 million potential travelers. The campaign seeks to boost tourism to Kaohsiung, Taiwan, by highlighting the city’s dynamic attractions and cultural experiences. Officials anticipate a significant increase in international visitors as a result of this marketing effort. The Tourism Bureau believes the new branding will resonate with travelers seeking vibrant and engaging destinations. Further details regarding specific promotional events and strategies were not immediately available. This represents a key investment in Kaohsiung’s economic growth through tourism.