The 2026 World Cup celebrations are significantly altering Israeli viewing habits. This surge in viewership has led to several programs to reach the top of the ratings table. Specifically, the coverage of the event has outperformed the flagship program of Channel 14. This shift demonstrates the impact of major sporting events on national media consumption. The competition between Kan 11 and Channel 14 remains intense. However, the current ratings trend favors the own coverage of Kan 11. The event continues to drive high engagement across Israeli television.