Seoul’s Jongno District, led by Mayor Yoo Chan-jong, is partnering with Kakao to boost the digital competitiveness of its traditional shopping streets. The collaboration, initiated on January 30th, began with businesses along Samcheongdong’s Jeongdokgil promenade. This initiative aims to help local merchants in Jongno transition to digital platforms and enhance their online presence. Kakao will provide support for digital marketing, online sales, and delivery services tailored for these small businesses. The project focuses on revitalizing ‘golmok-sangkwon’ – the alleyway commercial areas – and preserving their unique character while enabling them to thrive in the digital age. By leveraging Kakao’s technology and platform, Jongno District anticipates increased visibility and sales for its local shops and a stronger local economy. This partnership signifies a wider effort to address the challenges faced by traditional markets in the face of growing online retail.