Indonesia’s Minister of Youth and Sports, Erick Thohir, highlighted the positive economic impact of the recent Jogja Marathon. He stated that events blending sports with cultural tourism are effective in bolstering both tourism and the national economy. The marathon specifically contributed to increased revenue and economic activity in the Yogyakarta region. Thohir emphasized the importance of similar initiatives to promote Indonesia’s diverse cultural heritage alongside athletic pursuits. He believes these events attract both domestic and international visitors, providing a significant boost to local businesses. The Minister’s comments underscore the government’s strategy of leveraging sports as a tool for economic development and cultural promotion. Further events combining sport and tourism are anticipated to follow this successful model.