The Jama'at Nasr al-Islam wal Muslimin (JNIM) is actively distancing itself from Al-Qaeda through a series of deliberate changes. These modifications include alterations to its branding, media practices, and messaging strategies, indicating a clear shift in approach within the Sahel. Evidence suggests a waning association, with the Al-Qaeda brand last appearing in JNIM propaganda at the end of 2024. This evolving tactic suggests JNIM seeks to reshape its public image and potentially broaden its appeal or operate with greater autonomy. Analysts suggest this strategic move may reflect internal dynamics or a response to regional and international pressures. The group’s actions are being closely monitored for further indications of its long-term objectives in the Sahel.