The visual identity for the 37th edition of the JCC 2026 celebrates sixty years of passion and commitment to African and Arab cinema. This cinema champions free voices, just causes, and unique, innovative visual aesthetics. At the heart of the imagery is the number "60," subtly designed with geometric lines and film reel elements. The JCC 2026 aims to highlight films from Africa and the Arab world. The campaign focuses on six decades of dedication to supporting filmmakers and fostering artistic expression. This edition promises to continue showcasing diverse perspectives and cinematic talent. The article originally appeared on Kapitalis.