Fashion house Jacquemus held its inaugural runway show in Corsica on June 29th, staging the event at the foot of the Pietra lighthouse. Designer Simon Porte Jacquemus, known for his bold designs, presented a collection considered pivotal for the brand’s future. The show coincided with the announcement of an upcoming beauty line, set to launch concurrently with the new clothing collection. This marks the first time Jacquemus has showcased a collection on the island, generating significant buzz within the fashion industry. The event’s location and timing strategically build anticipation for both the apparel and beauty offerings. The collection is expected to appeal to Jacquemus’ established clientele while attracting new customers interested in the beauty range. The show’s visual impact, described as featuring “splashes à la Hockney,” further amplified the event’s artistic and commercial significance.